Kaizen Automotive Consulting
Kaizen Automotive Consulting helps dealerships improve sales performance through practical, psychology-based sales training focused on real conversations with real customers.
With more than 30 years of automotive retail experience, founder Christian Younggren works directly with dealership teams through workshops, coaching, and role-play training designed to build trust, handle objections effectively, and guide customers toward confident buying decisions. The training emphasizes repetition, behavioral science, and simple frameworks that sales professionals can immediately apply on the showroom floor.
Many dealerships don’t struggle with a lack of information—they struggle with training that doesn’t stick. Traditional sales training is often a one-time event that creates short-term motivation but rarely leads to lasting behavioral change.
Kaizen Automotive Consulting addresses this challenge by focusing on skill development through repetition, behavioral psychology, and structured role-play—helping teams turn knowledge into habits that improve closing ratios, enhance the customer experience, and drive long-term performance.
Services & Areas of Expertise
Summary of Company
Dealership Sales Training Workshops – Hands-on training programs covering the automotive sales process, negotiation psychology, DISC behavioral communication, inbound call handling, and ethical influence strategies.
Vehicle Service Contract and GAP solution consulting
Virtual Instructor-Led Training & Masterclasses – Live online training sessions for dealership teams that reinforce key sales skills, objection handling, and buyer psychology.
Automotive Sales Recruiting & Placement (Sales Launch Pad) – Recruiting, training, and preparing new automotive sales professionals so dealerships can hire candidates who are ready to perform on day one.
On-Demand Automotive Sales Training Library – Microlearning video training available 24/7 to help dealerships reinforce skills through repetition and continuous improvement.
AI-Powered Sales Objection Coaching Tool – An interactive training platform that helps sales professionals practice objection handling and communication strategies through guided role-play and behavioral insights.
MEET THE FOUNDER
Hey, I'm Christian!
My career in the automotive industry spans more than three decades, beginning in 1992 at Mills Chevrolet in Moline, IL, shortly after graduating from Augustana College with a degree in Business & Psychology. Over the next 13 years, he advanced from Salesperson to Finance Manager and Sales Manager, gaining hands-on experience in every stage of the sales process.
In 2000, he was selected to attend the NADA Dealer Candidate Academy—an experience that helped shape his leadership approach. As General Sales Manager at Mills Chevrolet, he led teams that achieved record sales performance while improving customer satisfaction.
Christian later transitioned into sales training, working with organizations such as Cars.com and GP Strategies, and serving as Director of Sales Training & Business Development with Smart Automotive in Davenport, IA. Along the way, he's completed multiple certification courses in DiSC personality training, further strengthening his ability to coach teams on communication styles, behavior, and influence.
Throughout his career, Christian has focused on the psychology of sales and negotiation—studying how customers think, make decisions, and respond under pressure. He is also a founding member of the Cialdini Institute of Influence, an organization built around the research of Dr. Robert Cialdini and the ethical application of persuasion principles in business.
Today, through Kaizen Automotive Consulting, Christian works with dealerships to improve performance through practical, behavior-based training that emphasizes real conversations, repetition, and measurable results. He also served as the first Regional Training Manager for the Kunes Auto Group sales training team.
Outside of his professional work, Christian stays active in real estate, martial arts, and spending time with his two children. —continuing his commitment to growth both personally and professionally.
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