Trusted.Sale
Today’s used car shoppers want more than a vehicle history report—they want confidence in the vehicle’s current condition. Trusted.Sale helps privately owned franchise and independent automotive dealers deliver exactly that.
Through a proprietary, technology-enabled certification process, Trusted.Sale verifies that vehicles meet or exceed rigorous reconditioning standards. Each certified vehicle earns the Trusted Seal of Approval, signaling to buyers that the vehicle has been thoroughly inspected and properly reconditioned.
Consumers also receive one of the industry’s most comprehensive vehicle condition reports, clearly showing what was repaired, what was replaced, and how much the dealer invested to bring the vehicle up to Trusted standards. Each vehicle also includes a dealer-paid limited warranty for added peace of mind.
Just as CarFax became the standard for understanding a vehicle’s history, Trusted.Sale is setting the standard for proving a vehicle’s present condition.
The result is a more transparent used car shopping experience that builds trust with buyers, attracts more shoppers, and helps dealers capture their unfair share of the used car market.
Services & Areas of Expertise
Summary of Company
The “Trusted Sale CPO Program” creates a turnkey system for retail auto dealers to qualify, certify and merchandise their used inventory by following Trusted’s rigorous reconditioning standards. The program uses a technology-enabled platform and quality assurance managed services to assure vehicles meet or exceed strict standards for reconditioning used vehicles and providing consumers with unparalleled levels of transparency into what was repaired or replaced and the dealer’s investment to assure the vehicle is in compliance with Trusted standards.
While primarily used to certify “off-brand” vehicles, the platform is also used by franchise dealers as a sales tool that is “layered on top” of their OEM’s CPO program. And, independent dealers use the platform to certify vehicles across multiple manufacturers’ makes and models.
MEET THE FOUNDER
Hey, I'm Paul!
For over four decades, I’ve served in a variety of capacities as a manager, contractor, consultant, paid expert, corporate executive, business owner, shareholder, board member/director, strategic partner, mentor, and volunteer, and served in such diverse industries as insurance and financial services, consumer goods, enterprise telecommunications, healthcare technology and retail automotive dealerships.
I’m probably most accurately described as a serial entrepreneur with an insatiable appetite to invent: to build something from nothing and to build something that solves real problems and generates real profits. But to know me at my core, is to know that I am obsessed with marketing and sales optimization. How can we remove friction from the buyer or owner journey? How can we build delightful, unexpected experiences along various customer touchpoints? How can we test… everything to do with our marketing and optimize experiences that deliver the right message(product/service) to the right customer at the right time.
When I’m not building and optimizing, you’ll likely find me either playing piano or bass guitar or throwing spears in the air (I’m a track and field athlete competing in men’s javelin) or turning my house into the haunted house for Halloween.
But my most proud role has been as a husband for over 35 years and father to three incredibly talented and giving sons, and in my newest role as grandfather to two beautiful granddaughters.
What our partners say about us.
"Our partners at Trusted Sale took our direction and turned it into a true turnkey program for us.”
