Trusted.Sale
Today’s used car shoppers want more than a vehicle history report—they want confidence in the vehicle’s current condition. Trusted.Sale helps privately owned franchise and independent automotive dealers deliver exactly that.
Through a proprietary, technology-enabled certification process, Trusted.Sale verifies that vehicles meet or exceed rigorous reconditioning standards. Each certified vehicle earns the Trusted Seal of Approval, signaling to buyers that the vehicle has been thoroughly inspected and properly reconditioned.
Consumers also receive one of the industry’s most comprehensive vehicle condition reports, clearly showing what was repaired, what was replaced, and how much the dealer invested to bring the vehicle up to Trusted standards. Each vehicle also includes a dealer-paid limited warranty for added peace of mind.
Just as CarFax became the standard for understanding a vehicle’s history, Trusted.Sale is setting the standard for proving a vehicle’s present condition.
The result is a more transparent used car shopping experience that builds trust with buyers, attracts more shoppers, and helps dealers capture their unfair share of the used car market.
Services & Areas of Expertise
Summary of Company
The “Trusted Sale CPO Program” creates a turnkey system for retail auto dealers to qualify, certify and merchandise their used inventory by following Trusted’s rigorous reconditioning standards. The program uses a technology-enabled platform and quality assurance managed services to assure vehicles meet or exceed strict standards for reconditioning used vehicles and providing consumers with unparalleled levels of transparency into what was repaired or replaced and the dealer’s investment to assure the vehicle is in compliance with Trusted standards.
While primarily used to certify “off-brand” vehicles, the platform is also used by franchise dealers as a sales tool that is “layered on top” of their OEM’s CPO program. And, independent dealers use the platform to certify vehicles across multiple manufacturers’ makes and models.
MEET THE FOUNDER
Hey, I'm Paul!
As founder of Trusted.Sale I have spent more than a decade working alongside dealerships, F&I departments, and automotive partners across the country.
Throughout my career, I’ve had the unique privilege of speaking with both vendors and dealers nationwide. One thing became very clear to me — too many dealerships were being placed into rigid, cookie-cutter programs that didn’t truly fit their store, their team, or their customers.
That’s why I started Dealer Product Solutions.
My goal has always been simple: give dealerships the flexibility to run their business their way, while still providing the products, ideas, and support that help them increase profitability and deliver real value to their customers.
Because I work with both vendors and dealers across the country, I’m able to bring a broader industry perspective to the dealerships I support. Many stores only see what they’ve experienced within their own operation — I have the opportunity to see what’s working across the industry and help dealers apply those ideas in ways that fit their unique culture and goals.
More than anything, I believe the best vendor relationships feel more like true partnerships. I’m always happy to share ideas, connect people, and support fellow members of the Automotive Partners Association.
If you're part of the APA community and want to talk F&I, profitability, or simply exchange ideas about the industry, I’d love to connect.
What our partners say about us.
"Our partners at Trusted Sale took our direction and turned it into a true turnkey program for us.”
