Cartuul
Reconditioning & Workflow Platform
Cartuul is a reconditioning and workflow management platform built for dealerships of all sizes. We serve franchise stores, independents, BHPH lots, and dealer groups across the United States and Canada, giving teams real-time visibility over every unit from acquisition to frontline.
Recon doesn't break because teams don't work hard enough. It breaks in the handoffs between departments, when no one knows what needs to happen next. Whether you're reconditioning used vehicles or moving new ones through PDI and photos, Cartuul gives you full visibility and control through customizable workflows, built-in notifications, and automations that keep your team moving.
Cartuul doesn't add work. It replaces the chaos with one source of truth. The chasing, calling, and laps around the lot all happen inside Cartuul, connecting with the platforms dealerships already use: DMSs, IMSs, CRMs, parts ordering, and key boxes, with over 30 integrations and counting.
What sets Cartuul apart is its origin. It was built inside a running dealership, not a boardroom, by operators who lived the problem. Because of that, it keeps evolving through dealer feedback, which is exactly why it works for any dealership, no matter how you run operations.
The result is a recon process dealers can finally see, measure, and control. Most cut their time to frontline by 50% within the first 90 days.
Services & Areas of Expertise
Summary of Company
Lite: recon and workflow platform to get your store organized fast
Pro: the full platform, customized to how your store runs
Enterprise: multi-rooftop rollout and group implementation
Vendor Portal: give vendors their own access so handoffs stop slipping
MEET THE FOUNDER
Hey, I'm David!
In 2020, David was managing reconditioning for a large independent dealership in Philadelphia. Like many recon teams, he relied on pen and paper, clipboards, whiteboards, and spreadsheets to keep vehicles moving through the process. It worked — until one rainy day made it clear there had to be a better way.
After receiving a truckload of vehicles, David found himself outside with a clipboard, inspecting cars, taking notes, and test driving units in the rain. That moment sparked the idea for what would eventually become Cartuul.
David explored the recon tools already available in the market but quickly realized that none of them were built to solve the problems he faced every day. So, he decided to build his own.
He hired a developer and began creating a solution from inside the dealership, not from behind a desk. During the day, he worked in the trenches of recon. At night, he documented issues, requested changes, tested improvements, and refined the platform based on real dealership needs.
After nearly four years of development, Cartuul was brought to market in mid-2024. From day one, dealers immediately recognized the difference: a recon tool created by someone who had lived the process, understood the pain points, and built a better way forward.
What our partners say about us.
DPS is by far one of the most advanced and user friendly company's in the auto industry and I highly recommend. Riley who is the owner is always available and a plethora of knowledge. Hands down this company supersedes all others especially in the auto industry. Her products are no brainers, competitively priced and easy to work with. What is better than that? In this fast paced always changing and growing industry, it is so nice to have continuity and most important professionalism which is exactly what you get with dealing with this company and Riley, who is ALWAYS available. If I could give a 5 star review I would give 10 Adam PerruccioFinance Manager, Blasius Chevrolet
